Ernesto's journey wasn't just about continuing a business; it was about nurturing a legacy with his vision and passion.

OVERVIEW

In the tapestry of E.P. Carrillo’s rich history, one thread stands out vividly – the pivotal decision by Ernesto Perez-Carrillo to take the helm of the family business, at that time in 1980 it was El Crédito Cigars (brand owner of La Gloria Cubana), after his father passed away instead of selling it. Although he went on to sell that first business decades later, the lessons he learned were remarkable. This courageous choice as a very young man to run his first business not only preserved a legacy but also marked the beginning of a new era. In this article, part of our 15th Anniversary Series, we dive into the early lessons Ernesto learned, lessons that have become the cornerstone of his illustrious career.

The decision to step into leadership of the factory was more than a professional choice; it was a personal commitment to uphold and evolve a family tradition. This defining moment set Ernesto on a path of discovery, innovation, and excellence.

Early Lessons: The Foundation of a Legacy

Ernesto’s early days were marked by a steep learning curve, blending traditional wisdom with his innovative spirit. One of the first lessons he embraced was the importance of patience. In the world of cigars, haste is never an option. From the slow maturation of tobacco leaves to the meticulous process of crafting a cigar, patience is essential. This lesson in patience has remained a guiding principle in Ernesto’s approach to cigar making.

Another vital lesson was the value of hands-on involvement. Ernesto understood that to lead, one must first learn every aspect of the process. He spent countless hours in the fields and factories, learning from the ground up. This hands-on experience gave him an intimate understanding of every facet of cigar making, from the soil that nurtures the tobacco to the skilled hands that roll the cigars.

Embracing Change While Honoring Tradition

Through his leadership, Ernesto decided to shift the company’s vision to one that valued a balance between tradition and innovation. He respected the time-honored methods passed down through generations while also exploring new ideas and techniques. This approach led to groundbreaking blends and styles, pushing the boundaries of what a cigar could be while maintaining the core values of quality and authenticity.

A Vision for the Future

Ernesto's early decisions and lessons have been instrumental in shaping E.P. Carrillo. His commitment to excellence, his unwavering patience, and his hands-on approach have become the pillars upon which the company stands today. As we celebrate our 15th anniversary, these principles continue to guide us, ensuring that every cigar we create is a testament to our legacy and a tribute to Ernesto’s vision.

Join Us on This Legacy Journey

As part of our 15th Anniversary Series, we invite you to follow the legacy journey of Ernesto Perez-Carrillo. His story is not just about cigars; it's about passion, dedication, and the enduring spirit of a visionary leader. Stay tuned for more articles, as we continue to explore the rich tapestry of E.P. Carrillo’s history and the man who has been at the forefront of its evolution.

Welcome to the heart of E.P. Carrillo, where every cigar is a chapter in our ongoing legacy story.