A New Beginning

Date: January 16, 2010
Publisher: Smoke Magazine
Author: E. Edward Hoyt III
New York, NY

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Original Article: http://www.smokemag.com/0909/qa.htm

Description:

When you've risen to the top of the cigar world, what do you do next? If there's tobacco in you blood, you start all over again, Cuban-style, with your family by your side. Cuban-born Ernesto Perez-Carrillo became one of Miami's biggest cigar sensations in the early 1990s when his reblended La Gloria Cubana brand captured rave reviews and inspired a cult-like following.

Hardly an overnight sensation, Perez-Carrillo's father owned the El Credito Cigar Company in Cuba and re-established it in Miami as a small store-front operation many years later. Tremendous growth and a new Dominican Republic factory followed, but Perez-Carrillo ultimately sold El Credito to Swedish Match S.A./General Cigar Company in 1999. He continued at the helm as master blender until early 2009 when he left to start a new, family-owned cigar company, despite numerous challenges facing tobacco manufacturers.

Joined by his son, Ernesto "Ernie" Perez-Carrillo III and daughter Lissette McPhillips Perez-Carrillo, he's going back to basics confident that passionate cigar enthusiasts will find a place in their humidors for his newest blends which, for the first time in his family's history, even bear the Carrillo name on the band.

SMOKE: You're the third generation in your family's cigar making tradition. How did it all begin?

PEREZ-CARRILLO: My grandfather started back in 1907, and what they used to do is make cigars in the streets of Cuba. My father came into the business in about 1928, he was 24 years old, and basically he continued it. He was mostly into the growing and brokering of tobacco. His first factory he bought in 1948, which was El Credito, and that's when he got involved in cigar making himself. That lasted until he came to the United States in 1959. He reopened the factory in 1968 - it was a small chinchale - and basically ran it until he got sick. My wife and myself, we were involved in the beginning there, helping him out. In 1980 when he passed away, that's when I started running the company myself. Read more

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